Interpreting A/B Test Outcomes: The Critical Role of p-value

btd
4 min readNov 16, 2023
Photo by CAR GIRL on Unsplash

The p-value in A/B testing is a statistical measure that helps assess the evidence against a null hypothesis. A/B testing is a common experimental method used in fields such as marketing, product development, and healthcare to compare two versions (A and B) of a variable (e.g., a webpage, an advertisement, or a treatment) and determine which performs better. The p-value is a crucial…

--

--